Profitable growth on Amazon. Not just revenue.
Senior Amazon strategy for UK and EU brands. Built on five years of in-house operating experience — not agency theory.
Most Amazon agencies optimise for revenue. We optimise for what's left after Amazon takes its cut.
Margin & Market exists for founders and operators who've realised that revenue growth and profit growth are not the same thing.
Senior, Not Scaled
You work directly with a senior operator who has run real P&Ls. Not an account manager forwarding emails to a junior team.
Margin First, Always
We track contribution margin, not vanity metrics. Every recommendation answers one question: does this make the business more profitable?
UK & EU Native
Vendor Central, Seller Central, Pan-EU FBA, OSS, IOSS — we operate where you operate. No US-centric playbooks forced onto European P&Ls.
How we work together.
We sit with your P&L, your ad spend, your inventory, your vendor terms. We find what's actually leaking margin — and what the data is hiding.
Not everything needs fixing today. We rank interventions by margin impact, ease of execution, and strategic risk. You get a sequenced plan, not a wishlist.
We work alongside your team or directly in the account. Vendor negotiations, ad restructure, inventory recalibration, pricing — whatever the priority list demands.
Monthly board-ready reporting in plain English. Contribution margin, not vanity metrics. You'll know what we did, what it cost, and what it earned.
Margin & Market vs a typical Amazon agency.
Same channel. Different incentives. Different outcome on your P&L.
P&L Health Check
A forensic review of your Amazon P&L to find the margin you didn't know you were losing.
Learn more →Vendor Central Rescue
Stop bleeding margin in Vendor Central. Renegotiate terms. Recover chargebacks. Rebuild your category position.
Learn more →Profit Sprint
Ninety days of focused, senior-led intervention to reset your Amazon contribution margin.
Learn more →Market Share Growth
Find where your category is moving — and where your share is leaking — before your competitors do.
Learn more →Full Amazon Management
Senior, embedded Amazon leadership without the cost of a senior hire.
Learn more →Amazon as Fulfilment Infrastructure
Use Amazon's UK and EU fulfilment network to ship Shopify, eBay, B2B, and direct orders — only when the unit economics actually work.
Learn more →The Margin Leak Checklist.
Twelve places your Amazon P&L is quietly losing money — written for founders and senior operators, not for SEO.
Run through it in five minutes. If two or more lines apply to your business, the margin you’re missing is almost certainly bigger than my fees.
One email. One PDF. No drip sequence.
Or email [email protected] directly.
Contribution margin is the only honest number.
Revenue tells you how busy the business is. Contribution margin tells you whether the business is actually working.
Every line of the Amazon P&L — pricing, advertising, chargebacks, co-op, FBA fees, returns, promotions, stock cover — either defends contribution margin or quietly compresses it. Most agencies are paid to grow revenue. I'm here to defend margin first.
Reporting follows the same logic: clean numbers, plain English, contribution margin on the front page — not vanity metrics on a glossy dashboard.
Read the full storyA thirty-minute conversation could save your next quarter.
Discovery calls are free, candid, and obligation-free.
Book a Discovery CallSix engagements for founders, operators, and growing Amazon brands.
Structured support for startups, established brands, and in-house teams that need sharper commercial thinking on Amazon UK and EU — including using Amazon as fulfilment infrastructure for off-Amazon sales.
Best fit: P&L Health Check
Best fit: Profit Sprint · Market Share Growth · Amazon as Fulfilment Infrastructure
Best fit: Vendor Central Rescue · Full Amazon Management
From startup to scale-up
Useful when the business is still being built, not only once it is already large.
Vendor + Seller
Support across Vendor Central, Seller Central, FBA, FBM, pricing, inventory, and marketplace operations.
Direct and senior
No layers, no padded reporting, and no vanity dashboards. Just clear priorities and commercial decisions.
P&L Health Check
A forensic review of your Amazon P&L to find the margin you didn't know you were losing.
- Full vendor or seller P&L reconstruction (last 12 months)
- Chargeback and shortage analysis
- Co-op and accrual audit
- Hidden fee identification (storage, removal, returns, FBA inbound)
- PPC vs organic profitability split
- One-page executive summary with prioritised actions
- Trading terms audit and renegotiation strategy
- Chargeback dispute campaign (recover historical claims)
- Co-op spend rationalisation
- Vendor Manager engagement strategy
- Category positioning and forecast alignment
- Three follow-up sessions over 90 days
Vendor Central Rescue
Stop bleeding margin in Vendor Central. Renegotiate terms. Recover chargebacks. Rebuild your category position.
Profit Sprint
Ninety days of focused, senior-led intervention to reset your Amazon contribution margin.
- Week 1–2: Full P&L diagnostic and baseline
- Week 3–8: Prioritised execution across pricing, PPC, listings, inventory, operations
- Week 9–12: Stabilisation, measurement, handover
- Weekly senior strategy calls
- Direct Slack or WhatsApp access
- Final report with ongoing playbook
- Category share analysis (you vs top 10 competitors)
- Search term and conversion gap analysis
- Listing and A+ content competitive audit
- Pricing and promotion benchmarking
- 90-day share-growth roadmap
Market Share Growth
Find where your category is moving — and where your share is leaking — before your competitors do.
Full Amazon Management
Senior, embedded Amazon leadership without the cost of a senior hire.
- Full Vendor Central or Seller Central management
- Weekly P&L reporting and monthly strategy reviews
- PPC and DSP strategy and oversight
- Inventory forecasting and Pan-EU FBA management
- Listing optimisation and content strategy
- Direct senior contact — no account managers
- FBA and Multi-Channel Fulfilment (MCF) cost model — per unit, per channel, per market
- 3PL vs Amazon MCF comparison on landed cost, speed, and margin impact
- Cross-border and Pan-EU stock placement review (UK, DE, FR, IT, ES)
- Multi-channel inventory and SKU strategy (Amazon, Shopify, eBay, B2B, direct)
- Margin impact analysis per channel
- Risk review: account linkage, fee changes, peak surcharges, branding limits
- Clear go / no-go recommendation with a phased rollout plan
Amazon as Fulfilment Infrastructure
Most brands underuse their Amazon stock. With the right setup, Amazon's UK and EU fulfilment network can ship your Shopify, eBay, B2B, and direct orders — closer to the customer, faster, and often cheaper than a traditional 3PL. But only when the unit economics actually work.
This engagement audits whether Amazon should be acting as part of your fulfilment infrastructure, not just your sales channel — and rebuilds the cost model so the decision is commercial, not assumed.
When none of the above fits.
Some engagements don't fit a package. Board-level strategy, M&A diligence, expert witness, fractional leadership.
Hourly or daily rates available on request
Get in touchNot sure which engagement is right?
Book a discovery call — we'll tell you straight.
Book a Discovery CallBuilt by an operator.
Not by an agency.
Why Margin & Market exists
I founded Margin & Market because I lived the problem first-hand.
The brand I worked with had a finance team and a P&L team. Both were doing their job. And still, the business was running at 5–10% contribution margin — some months below 5%. That was considered fine. It wasn't.
Low margin isn't just less profit. It's no runway to invest in growth. No buffer for a bad quarter. You're always one slow month away from cutting ad spend you can't afford to cut, or holding stock you can't afford to hold. Low margin businesses don't compound — they survive.
My role was not sitting inside finance. My role was being close enough to the Amazon operation to see where the commercial leaks actually were — chargebacks, co-op spend, aged inventory, pricing, promotions, stock flow, listings, compliance, and marketplace execution across both Vendor Central and Seller Central.
Once those levers were managed properly, the margin moved. From 5–10% — with some months below 5% — toward 25–35%. That's the difference between a business that's surviving and one that can finally invest in itself.
5–10% margin
Some months dropped below 5%. Too thin to invest in growth with confidence.
The real leakage
Vendor and seller operations, FBA and FBM, pricing, promotions, stock, compliance, and trading friction.
Margin creates options
More room to reinvest, more resilience in weak months, and better decisions under pressure.
"Revenue growth and profit growth are not the same thing."
Five years inside the work
Before Margin & Market, I spent five years running Amazon day to day for a UK manufacturer. I was the person closest to the commercial and operational levers affecting margin: Vendor Central, Seller Central, FBA, FBM, pricing, advertising, inventory, chargebacks, forecasting, listings, and marketplace execution across Amazon UK, Germany, France, Italy, and Spain.
The business did not begin at 25–35% contribution margin. The starting point was closer to 5–10%, with some months below 5%. The work was improving the levers around the account until the margin had room to recover.
I'm not a former management consultant who decided Amazon looked interesting. I'm an operator who chose to consult because the work I was doing inside one brand should be done for many.
From 5–10% to 25–35%
when the right commercial and operational levers were managed properly
"Senior brain on senior problems."
What makes Margin & Market different
Three things, in honest order:
First — you work with me directly. No account managers, no junior teams, no offshore execution layer. If you hire Margin & Market, you get senior brain on senior problems.
Second — I optimise for contribution margin, not ACoS, not revenue, not impressions, not any of the vanity metrics agencies love because they're easy to chart. Margin is what builds businesses. Everything else is noise.
Third — I'll tell you when you don't need me. Some clients book a discovery call and leave with a free playbook because their problem doesn't justify my fees. That's fine. The reputation I'm building is worth more than a misfit engagement.
Where I work
Margin & Market serves UK and EU brands. I've operated hands-on across Amazon UK, Germany, France, Italy, and Spain — Vendor Central, Seller Central, Pan-EU FBA, OSS, IOSS, and the operational nuances of running a category across multiple European marketplaces. I don't take US-only clients — there are excellent US consultants for that. I take the brands the US consultants can't properly serve.
Certifications.
Issued by Amazon and recognised industry programmes. Listed in full because senior buyers ask for them.
Vendor Central — Vendor Account Essentials
Amazon Learning Hub certificate of achievement for the Vendor Central assessment.
Amazon Sponsored Ads Advanced Certification
Advanced certification in Amazon Sponsored Ads, issued directly by Amazon Ads Academy.
Freedom Ticket 3.0 — Certified Graduate
Industry-recognised end-to-end Amazon seller training programme by Kevin King & Bradley Sutton.
Originals available on request.
Senior thinking on Amazon profitability.
Essays on margin, vendor relationships, category strategy, and the operating realities of selling on Amazon UK and EU.
Amazon has an AI department. Most of us have a spreadsheet.
Amazon's hundred-billion capex isn't just buying data centres — it's buying decision speed. The brands that survive the next five years won't be the ones with the biggest ad budgets. They'll be the ones with the fastest, cleanest decision loops.
Read essay →More essays publishing soon. Subscribe below to be notified.
TACoS, explained — and why most agencies hide it from you.
TACoS
Total Advertising Cost of Sale. The percentage of total revenue (organic + paid) that you spend on Amazon advertising.
Most agencies report ACoS — Ad Spend divided by ad-driven sales only. It looks great on a slide. But ACoS ignores the bigger question: how much of your total business is being eaten by ads?
TACoS is the honest number. It tells you whether your ad strategy is actually building a profitable brand — or just renting growth from Amazon.
A healthy TACoS for most categories sits between 5–15%. Above that, and you're trading margin for revenue.
Looks reasonable. Tells you nothing about your total business.
Healthy. Ads supporting brand, not propping it up.
"Same business. Two metrics. One tells the truth."
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Let's talk.
Book a discovery call
Thirty minutes. No pitch. We'll talk about your Amazon business, what's working, what isn't, and whether Margin & Market is the right fit. If not, I'll point you toward someone who is.
Or write directly
Coverage: United Kingdom · European Union
Response time: within one business day.
Connect on LinkedIn →What to expect
A clear, considered process — with a real next step, a written brief, and a defined recommendation.
Thirty minutes. We'll cover your current model, where margin feels under pressure, and the last 90 days of trading if you have them to hand.
Within 48 hours, you'll receive a one-page written brief with the likely margin leaks, the immediate priorities, and the engagement I would recommend — if any.
If we're a fit, I'll outline scope, timing, and the first week of work. If we're not, I'll tell you plainly what I'd do next instead.